As sports betting continues to explode across the country, the PGA is now seeking to be a part of the industry. While several sports betting providers take bets on PGA games, now the PGA will have their own site. The site GolfBet.com officially launched on Monday, March 2, 2020.
The PGA tour entered into an exclusive contract with ‘The Action Network.’ to create the golf betting site. Users who visit the ‘The Action Network’s golf page, are redirected to GolfBet and told this what is taking golf bets now. The CEO of The Action Network, Patrick Keane said that the revenues from the golf betting site would be shared by the PGA and the Action Network. This new partnership is the first of it’s the kind where a professional sports leagues profits directly from sports betting. The Action Network will have access to official PGA data, and be able to enhance their content with PGA stats. Officials with The Action Network will be appearing on PGA videos to discuss the golf betting site.
Officials With The Action Network Said The Deal Is Good For Everyone & The Fans
An executive with the Action Network Jason Sobel, said the deal is good for the PGA good for the Action Network and all the fans. This partnership is one more step the PGA is taking to be tightly anchored into sports betting. Last year the PGA entered into a contract with ‘IMG Arena’ a sports betting provider. The logo of IMG was prominently displayed across all of PGA’s platforms. The data that IMG generates on the various needs feeds of the PGA had not officially launched yet. The current plan in place is that it will launch in a few months.
The PGA said on Monday that the PGA content sites are very helpful for the fans in keeping them informed and engaged. Norm Gambuzza is the Senior Vice President of Media & Gaming for the PGA Tour, and he said, “We believe that golf fans and sports betters alike are in search of a deeper level of information that has not existed before the launch of GolfBet.com.”
The PGA Thinks That As Sports Betting Expands The Fans Will Become More Engaged
Norm Gambuzza with the PGA said on Monday, “We are bullish that GolfBet content and the growth of sports betting will drive fan engagement and expand our overall audience”. Something big on the horizon is the hiring of a director who oversees all facets of sports betting. The PGA is currently interviewing prospects but has yet hired anyone. There have been nonstop rumors about Golfbet, and how the deal was put together. The domain was purchased in January by an attorney that does business with the PGA. The same law firm was also trying to buy TourBet, but after a lot of haggling, that deal fell apart.
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