SBC Events, the organizer of Betting on Sports America (BOSA), announced that it is bringing its successful and innovative SBC Digital Summit template to the North American market.

The virtual conference will be held on July 14-15, 2020 and will feature a range of digital conference panels and presentations alongside a virtual exhibition hall, robust chat features, and specially-themed networking sessions. The North American event comes on the heels of the inaugural SBC Digital Summit which included seven different tracks over five days. 

Due to overwhelming demand for the BOSA track from sponsors, exhibitors, and delegates alike, the North American event was born. 

Sue Schneider, VP of Growth and Strategy at SBC, explained: “The reaction we have had from the North American market to the SBC Digital Summit was so strong that we recognize the need for hosting a virtual show dedicated to the North America gaming industry.”

The North American event will include two-days of conference sessions that will cover an all encompassing look at the industry. While the full details of the agenda will be released in the coming weeks, topics will include sports betting, lotteries, fantasy sports, igaming, casinos, regulatory updates, payments, affiliate marketing, the Canadian market, and compliance. 

In addition to the conference agenda, the virtual event will have a full expo hall — a feature which sold out at the SBC Digital Summit. The expo hall will include virtual booths for companies to share their product offerings with the attendees. This creates the perfect venue for operators to learn about new technologies, talk with industry excerpts, and discuss future trends in the market. 

Another vital component to the virtual summit is replicating the networking elements that are the gold standard for SBC events. The virtual summits are complete with networking lounges, live chat among attendees, and even special remote networking events around themes for specific groups within the industry.    

Rasmus Sojmark, CEO & Founder of SBC, added: “We have discovered during this week of running the SBC Digital Summit that sharing of information is incredibly vital at this uncertain time. We are all hopeful that by mid July the industry will be getting back to normal. But no one knows what that new normal will look like or exactly how long it will take us to get back to full capacity. Having this event will go a long way in getting the industry to that point.”

This will remain true this summer as the situation hopefully eases and business will have to adapt to new circumstances. This event will be designed to help the industry do just that.”