Betrivers Partners With Pistons in Michigan Sports Betting Deal
CHICAGO, IL & DETROIT, MI – [January 21, 2021] – Midwest-based Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), today announced that its flagship brand, BetRivers.com, which is launching its mobile and online sports betting offerings in the state of Michigan (at noon) tomorrow Friday, January 22, has become an official betting partner of the Detroit Pistons by entering into a multi-year partnership with the three-time NBA Championship winning team.
RSI is one of the most trusted and fastest-growing online casino and sports betting gaming companies in the United States. The partnership includes a unique and exciting free to play game, Fan Pick’em – presented by BetRivers, where Pistons fans can go directly to the Pistons app to play games and win fabulous prizes.
With BetRivers.com going live in Michigan on Friday, sports betting enthusiasts in the state will have access to millions of RSI’s betting options on thousands of sports events a year (including Friday and Saturday nights Piston games against the Rockets and 76ers, respectively).
Michiganders over the age of 21 will be able tomorrow to sign-up, deposit money right from their mobile devices and computers, and start betting straight away. Gaming enthusiasts will also be able to play an exciting array of online casino games, including slot machines and table games such as blackjack, baccarat, and roulette – with live dealer offerings coming soon.
At BetRivers.com, Pistons fans will see promotions for exclusive Detroit Pistons prizes and experiences while playing exciting games and betting on their favorite teams. As an official partner of the Detroit Pistons, RSI is authorized to use the official Pistons logos and marks along with promoting the BetRivers brand in associating with different marketing assets, including TV, radio, and digital advertising.
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“Michiganders love their home state NBA team, and the Detroit Pistons have a rich history, winning the NBA Championship three times,” said Richard Schwartz, president of RSI. “This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences, and BetRivers.com is proud to be an official sportsbook partner of this well-respected franchise.”
RSI has a proven track record as an online leader and is the retail sportsbook market leader in the three most populous states that have legalized sports betting: Illinois, Pennsylvania, and New York.