The popular online sportsbook, Betway, has recently announced their premium betting partnership in tennis with the MercedesCup Tournament, which includes big names such as Roger Federer, Rafael Nadal, and Dominic Thiem.

The Tennis Club Weissenhof in Stuttgart, Germany, is held responsible for hosting the highly anticipated tennis tournament. Stars from around the world will come together in competing as the tournament is part of the ATP250 tour series.

Betway Strategically Focusing on Tennis

This isn’t the first time Betway has worked its way into a beneficial partnership in tennis. The online bookmaker already has partnerships lined up with other popular global tournaments. Connecting with the Mutua Madrid Open, Miami Open, and Estoril Open has served big for Betway and works to generate as much revenue as possible.

A partnership with the MercedesCup Tournament is a crucial move for Betway to move up in the ranks in online sportsbooks. With the tournament being located in Germany and being streamed globally, Betway has a lot of potential gains in being involved in the event of such great magnitude. Especially, an event in which they know a lot of people are going to be placing wagers on big names like Nadal and Federer.

Anthony Werkman, CEO of Betway, has actively been trying to become the official betting partner for the MercedesCup tournament for years now and is thrilled to have finally accomplished such a thing. The CEO says,

“We continue to showcase our support of tennis around the world, and we look forward to being part of such a historic event.”

The fact of the matter is that this partnership works as a multi-beneficial agreement as both parties gain positives in the relationship. MercedesCup Tournament Director, Edwin Weindorfer, says “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCUP with a successful worldwide company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform.”

Betway seeks immediate benefits by gaining instant and guaranteed exposure. Sports gambling is becoming less frowned upon and even becoming legal in more states as cities look for various ways of bringing in revenue to help their city get back on its feet from COVID-19.

The majority of the time, the gamblers are going to lose money. That’s not an opinion; that’s more of a fact.

If the gambler is lucky and comes away with a profit, then does that profit just sit in the winner’s pocket? No, it goes towards the next bet, which may be a higher wager than the original one that was placed. Finally, you lose, and Vegas wins how the tables can turn so quickly just in the blink of an eye.

Betway continues to capitalize on opportunities that no one in their position would respectfully turn away. They climb the ladder of the leaderboard, competing with other big brand names in the market. Remember the name. Betway, they will be the future of sports gambling in professional tennis.

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