Caesars Entertainment has been all over the news lately as they recently purchased William Hill, are in a rebrand of their sports betting division, and now, they are the official casino partner of the Houston Texans.
A few weeks ago, they announced that William Hill’s Sportsbooks and the betting app would be relaunched under Caesars Sportsbook. The app is live in Indiana, Iowa, Colorado, Michigan, New Jersey, Tennessee, Virginia, and West Virginia.
There are a few new states on the horizon for Caesars as well in Arizona, Louisiana, and Maryland. Once regulation is passed, they hope to be live right away in those 3 states.
Texans Fans are Heading to Vegas!
As for the new partnership with the Texans, Caesars has all kinds of really fun and interesting things in store for Houston. They plan to send a season ticket holder to Vegas EVERY home game. Not to mention all kinds of other loyalty rewards, promos, and trips to Caesars Entertainment properties.
All of the big sportsbooks in the US seem to be coming up with fun and crazy promos like this when partnering with teams. Once sports betting becomes fully legal in every state, it’s going to be ON for promos and rewards like these. And it looks like Caesars wants to be one of the books to lead the way.
Texans President Greg Grissom, commented: “I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans.
“We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”
After the tumultuous offseason that the Texans just went through, this is just what the doctor ordered for the franchise and its fans.
Sportsbooks and Sports Teams; A Perfect Partnership
Partnerships with pro sports teams and players are becoming more and more frequent with each passing week. BetRivers recently became the official sportsbook of the Chicago Bears, and just last week they announced that they had partnered with Mike Ditka.
With each state that passes the proper legislation, we should see these partnerships happen almost immediately. They are likely going to be huge moneymakers for books within the state. Especially partnerships with MLB teams who have 30,000 fans at 81 home games per season.
We fully expect Caesars Entertainment to continue to make a ton of these deals down the stretch here. Canada has moved to legalize sports betting, and it’s spreading faster and faster in the US. Expect Caesars to play a huge part in the growth of sports betting and iGaming over the next several years.
The iGaming industry has been one of the fastest-growing over the past few years. Expect that to continue for the next decades. This train isn’t slowing down anytime soon. We advise you to hop on right now, any way you can.