CBS Sports division has partnered with British bookmaker William Hill, to produce sports betting content across various social media and television platforms. This deal is coming on the heels of a similar deal between Fox Corps and the Star Group. Sports betting is only expected to expand in the near future, and investors are acting accordingly. This latest partnership will give CBS Sports exclusive access to William Hill’s betting odds, betting data and sportsbooks that will be used routinely, that will be used in TV programming.

The acquired information will also be used by CBS Sports for various televised sporting events. The main sporting events that CBS Sports will be using their new acquired date on NFL games the NCAA men’s basketball games and the upcoming March Madness. According to this new partnership, William Hill will be able to exclusively promote his brand, across the many CBS Sports platforms which according to a statement has 80 million users a month.

CBS Sports & William Hill Are Saying Their New Partnership resulted In A Lot Of Hard Work

The Executive Vice President of CBS Sports Digital Jeffrey Gerttula talked about the deal on Tuesday through a statement. The statement read in part, “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well-positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together we will deliver even more value to this rapidly growing segment of sports fans.”
The fruit of the partnership will be unveiled in March, in a limited capacity. A full formal launch will take place this summer.

The exact financial issues between William Hill and CBS Sports were kept under wraps. There are about 20 states that have some form of sports betting legal and up and running. More expected to come on board this year and beyond. Many states have formed committees comprised of elected officials, legal representatives, and gaming experts, to go over the issues of sports betting. States want to make sure things are done right before an official launch, said a source.

A Barron Cover Story Has A Very Impressive Prediction About Revenues for Sports Betting

A recent Barron’s cover story said that the explosive sports betting industry is bringing astounding amounts of money. They predicted at some time in the very near future sports betting could bring in $150 billion yearly. Fox Sports was the first TV Sports giants to partner with sports betting marketing companies like Stars Entertainment. Stars recently said it was expanding its overall brand by bringing Flutter Entertainment into the fold by next month. They are the media company that owns giant sports betting provider FanDuel. Part of that deal will give Fox Sports the opportunity to buy 18.5% of Flutter, which be a multi-level deal.