Hornbuckle said ‘it was a bit of a bumpy ride when BetMGM launched in 2018.’ Now the head honcho at MGM says ‘our sports betting is in a much better place now, all the issues have been ironed out.’ Hornbuckle added, “Candidly our GVC venture with Roar went off to a slow start in New Jersey, with two mega companies trying to pull themselves together. We’ve effectively done that now. We now have 150 men and women working in New Jersey everyday to push forward. I think we are in a much better place than a year ago.”
The giant entertainment conglomerate launched their sportsbook, ‘PlayMGM’ in the summer of 2018 in New Jersey. It was the second sports betting app to launch in the Garden State. Draftkings was the first in place in the state. New Jersey has the number one sports betting revenue in the country currently, even beating out Las Vegas.
Results For MGM Sports Betting In New Jersey Are Slightly Lower Than Expected
Original predictions for the MGM sports betting in New Jersey have been slightly lower than the first predicted. Gaming experts have said that because this was such a new arm of gambling, predictions at first were just guessing games. There was nothing to base the predictions on, since there was no prior history or data before 2018 when states started to launch sports betting. MGM GVC CEO Kenny Alexander originally said he expected to have 10 to 15% of the New Jersey market share by March of 2019.
The data from January 2020 is in and indicates that MGM along with one of their partners Borgatasports.com took 5.9% percent of the whopping $53 million in sports betting revenue in New Jersey. Both Hornbuckle and Alexander agree that two years in, they are fine-tuning sports betting and there will always be room for improvement. Hornbuckle also added, that 2018 was not a full year of sports betting, at this point, ‘we are still in the infancy stage, we have made herculean gains, we will continue to improve’ he said.
Hornbuckle said BetMGM Will Be Online In Eight States Before The End Of 2020
CEO Hornbuckle said their sportsbook BetMGM, will be operating in eight states by the end of 2020. That will be double the content the mega-company currently has. Currently, the BetMGM platform is operating in New Jersey and West Virginia, and an outdated version of it is up and running in Nevada. Hornbuckle said that the Nevada sportsbook will be ‘updated next week, to adhere to our standards.’
BetMGM also is available in Mississippi at various retail outlets. BetMGM also has availability in 16 states by way of their own casinos, and a partnership agreement with ‘Boyd Gaming.’ Indiana was granted its sports betting license last month, and the BetMGM app will launch there in March. The MGM team is currently working on six states that will launch the app in the next two months, with Massachusetts being the first one of the six states.