FanDuel Launches New Retail Location

Just in time for March Madness, Fandeul has opened a permanent sportsbook at Bally’s Hotel & Casino in Atlantic City. The college basketball season’s tournaments begin on March 18, 2021, and goes for about 3 weeks.

These weeks are among the busiest time of the year for sports betting operators. FanDuel will be open just in time for fans to place sports wagers at five betting windows or use one of twenty IGT PlaysSports self-serve betting kiosks inside of Bally’s Casino.

FanDuel Group Senior Director of Operations Andrew Kleiman, in speaking about this new addition to their sports betting services, explained,

“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City.”

“The legacy of Atlantic City and the excitement of being steps away from the boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”

The new FanDuel Sportsbook at Bally’s Atlantic City is the fifth retail sportsbook that the Bally’s Corporation has opened up in the last few years. They operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey.

According to CEO and President of Bally’s, Georg Papanier,

“We are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”

Bally’s Corporation

Bally’s Corporation owns Bally’s AC. The casino operator bought the property from Caesars Entertainment in 2020. The first partnership between FanDuel and Bally’s was formed in early 2020 with the launch of an online betting product in the just beginning Colorado market.
The partnership continued as they strove to open the current retail sportsbook in Atlantic City. Prior to the partnership between the two, Caesars partnered with a William Hill betting facility.


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Last year, the March Madness event was canceled in order to try to stop the spread of the Covid-19 virus. In the much-anticipated re-opening of the tournament, action starved fans are expected to keep sports books hopping.FanDuel is looking forward to participating in the gaming market this year in Atlantic City, and what a great time to begin.

Fans can expect to enjoy all kinds of creative food fare and beverages like specialty cocktails in addition to craft and local beers. The new sportsbook features a curated food and beverage menu with modern, pub-style offerings like Truffle Tater Tots and Smash Burgers, Spicy Edamame, and the Curveball Club with Basil Aioli.
FanDuel has almost perfected the level of food and drink in their collection of retail sportsbook as this will be the 15th such operation they have opened in the US.

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Besides providing tempting menu items to eat and drink, the casino will offer a central 25 foot-wide LED video wall and two adjacent 10-foot-wide LED video walls near the northern Boardwalk entrance to the casino. While inside, there are an additional 10 video displays so that fans and bettors can see all the action. In fact, they have made sure that bettors will never miss out on any part of any game.

March Madness will see lots of action this year. According to gambling.com, around 1.6 million New Jerseyans will bet on the men’s NCAA basketball tournament, and it is anticipated that 625,000 of those will be wagering on the tournament for the first time, according to gambling.com.

What better place to eat, drink and wager, than Bally’s on the Boardwalk? The FanDuel Sportsbook is open daily from 10:00 am to 12:00 am. See you there!

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My name is Asa Agnoli. Miami has always been my home. I’m a senior University of Miami and I live and breathe all things sports. I played sports throughout my whole life. This semester I’ll be a writing intern with Knup solutions learning how to write creative content for the esports and I-gaming industries. In the Spring I graduate from the University of Miami with a degree in Sports Administration, minoring in Sports Medicine.

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