One of the leading sports betting software companies, Gaming Innovation Group (GIG) has solidified a deal with Hard Rock Hotel & Casino, in Sioux City, Iowa. This is an extension of an earlier partnership between the two companies. The GIG software was rolled out in September, and present at the Sioux City location. Patrons have been placing legal sports bets at the casino, and both GIG and Hard Rock report that it’s been a ‘smooth sailing’ process.’ GIG’s Sportsbook will have online and mobile options in Iowa by the end of 2019. Iowa started legalized sports betting on August 15, and generated $2.2 million dollar in revenue in just the first 16 days.

New Money

State officials were elated with new source of money that sports betting brings in for the state of Iowa. The Vice President of Hard Rock Kresimir Spajic, said that their partnership with GIG has been victorious for both companies. Spajic said that the Hard Rock was excited to be extending their relationship with GIG, and ‘grow their sport betting portfolio.’

The CEO of GIG Richard Brown said that GIG introduced it’s sportsbook in Hard Rock in New Jersey. Brown said GIG is looking forward to working with Hard Rock as they enter a new market in Iowa.

Brown added, “The agreement is both a testament to our know-how and prowess to lead a land-based casino into the digital world of betting, and a strong validation of GIG’s commercial and product delivery capabilities.” Brown added that GIG looks forward to working with Hard Rock as they expand sports betting at their properties in other states as legal sports betting comes online. Brown says while ‘GIG provides entertaining sports betting to Hard Rock patrons, it’s extremely safe and secure.’The Iowa Racing and Gaming Commission fined tuned the rules for legal sports betting in July. They were making sure all the issues were ironed out ahead of the August 15th launch. The Commission held a special meeting in Des Moines to discuss the road ahead for sports betting in Iowa.

Ahead of the launch, Iowans were very excited about being able to legally bet on sports teams. Wes Ehrecke, CEO of the Iowa Gaming Association said that there was a real excitement in the air in the weeks leading up to the official launch of sports betting in Iowa. Brown said, “We have another entertainment option watching sports and betting on them. We can now let players bet in retail and mobile environments.” Physical Sportsbook Kiosks are expected to be in 18 casinos that hold licenses in Iowa. One casino, ‘Queen’ in Marquette, Iowa, has elected not to have sports betting. However a rep said that may change in the future.

Iowa Gaming Commissioner Brian Ohorilko said he expects that 15 of the 18 casinos that will have sports betting in their casinos will also offer mobile or online options. Last year Iowa casinos made a $1.45 billion in revenue.