JEROME BETTIS JOINS BETRIVERS AS BRAND AMBASSADOR
PITTSBURGH, PA (January 08, 2021) – Today, BetRivers.com is proud to announce an exclusive content deal with Jerome Bettis, one of the greatest running backs in NFL history and one of the most iconic athletes in Pittsburgh sports history.
Bettis is now bringing his winning ways to Rush Street Interactive, Inc. (“RSI”) (NYSE: RSI), one of the fastest growing online casino and sports betting gaming companies in the United States, as part of the BetRivers.com “Bet with a Winner” campaign.
“No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome Bettis made a positive impact on and off the field, We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com.” – Richard Schwartz, President of RSI
This partnership makes Bettis an exclusive betting endorser of RSI’s BetRivers brand. “The Bus” will serve as the company’s brand ambassador and spokesperson, engaging in upcoming promotions and events on BetRivers platforms. As a member of the RSI family, Bettis will inject his passion and insight on pro football with BetRivers user on @BetRivers social media, along with additional digital and traditional media platforms.
A native of Detroit, MI, Bettis would go on to play three seasons at Notre Dame, where he rushed for over 1,900 yards and scored 37 total touchdowns. Drafted by the Los Angeles Rams with the No. 10 pick in the 1993 draft, Bettis was named Offensive Rookie of the Year.
A 1996 trade sent Bettis to the Pittsburgh Steelers, and in his first season with the black and yellow, “The Bus” was named NFL Comeback Player of the Year, the first of many accolades that would propel him up the ranks of all-time Pittsburgh greats. Bettis’ final season was just as memorable as his first. Although limited in production, Bettis was the emotional leader of a Steelers team that became just the second team in NFL history to advance to the Super Bowl as the final Wild Card team, defeating the Seahawks in Super Bowl XL. Playing in front of his hometown crowd in Detroit, Bettis earned his first Super Bowl championship in the final game of his career.
About Rush Street Interactive
Founded in 2012 by gaming industry veterans, RSI is a market leader in online casino and sports betting in the U.S. The Company launched its first online gaming casino site, PlaySugarHouse.com in New Jersey, in September 2016 and was the first gaming company to launch a regulated online gaming site in Pennsylvania. With its BetRivers.com sites, Rush Street Interactive was also the first to launch regulated online gaming in the states of Indiana, Colorado, and, most recently, Illinois.
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Rush Street Interactive was named the 2020 Global Gaming Awards Digital Operator of the Year, and the 2020 EGR North America Awards Casino Operator of the Year and Customer Service Operator of the Year. RSI has been an early mover in Latin America and was the first U.S.-based gaming operator to launch a legal and regulated online casino and sportsbook, RushBet.co, in the country of Colombia. For more information, visit www.rushstreetinteractive.com.