CEOs of major operators based in Brazil, Colombia, Costa Rica and Peru are among a high-profile speaker line-up for the LatAm Market Day of the SBC Digital Summit.

Taking place on April 28, the second day of the groundbreaking online conference and exhibition for the betting and gaming industry, the content track will deliver in-depth insights on doing business in a region many international operators view as a huge growth opportunity.

One of the key sessions on the agenda is ‘The future of Latin American sports betting’, featuring a panel that includes JD Duarte (CEO, Betcris), Gonzalo Pérez (CEO, Apuesta Total) and Alberto Alfieri (COO, Vivagol). 

The experts, who represent some of the market leaders in the region, will share their knowledge of how local players differ from those in Europe, how that affects operations and the most effective ways to engage with local sports fans. 

Duarte said: “It is supremely important for the industry to stand together during these hard times. At Betcris, we look forward to this event where we can talk about the new challenges and focus on finding solutions.” 

Perez said: “I’m thrilled to be able to take part in such an important event as the SBC Digital Summit, especially during these times of global uncertainty. A big shout out to all the SBC team for their efforts to keep the industry informed and united.”

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A sports-mad country that many believe offers huge potential for online sportsbooks is to be examined by the ‘Update on Brazil: Delays, decisions and a race for market share’ panel, which features Andre Gelfi (CEO, Suaposta Betsson), Arthur Silva (Head of Sports Operations, and Neil Montgomery (Founding and Managing Partner, Montgomery & Associados). 

Gelfi said: “I’m looking forward to getting a detailed update on how colleagues in the industry are facing this unexpected challenge and sharing some reflections on how Suaposta Betsson is adapting to change in Brazil.”

The day will open and close with two sessions conducted in Spanish, beginning with ‘Regulación en Latinoamérica: oportunidades y desafíos para empresas europeas’, an investigation of the landscape facing European operators looking to break into the region. 

Speakers include Andrea Avedillo Builla (Head of Legal, Lazcano Sámano), Antonio Salord (Sales Director LatAm, Magellan Robotech), Karen Sierra (Director of Government Relations, GLI) and Sebastián Vivot (Manager of Modernisation and Information Technology, Lotba). 

The final panel will be ‘¿Qué sigue para Colombia? Lecciones del país pionero en la regulación del juego online en Latinoamérica’, focusing on the lessons from the successful regulated market in Colombia and the potential it offers to prospective new entrants. 

It features perspectives from a major operator, Julio Cesar Tamayo (CEO, Wplay), the regulator, Juan Pérez Hidalgo (President, Coljuegos), and the national trade association, Evert Montero Cárdenas (President, Fecoljuegos), to give a detailed and valuable overview of the market. 

The SBC Digital Summit runs from 27 April to 1 May 2020 and features six other conference tracks focused on Leadership in Betting, Leadership in Gaming, lotteries, payments, the US market, and digital marketing.

The thousands of delegates logging in from around the world can also take in a virtual exhibition featuring the latest offerings from the betting and gaming industry’s most innovative suppliers, attend the numerous product demos and special webinars at the exhibition booths, and make valuable new contacts in the virtual networking lounges.


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Rodney is currently the Content Manager and Director of Business Development at Knup Solutions. Rodney has lived and died by St. Louis Sports since a young ago. Also, Kansas Jayhawks basketball fan. Always down to have an intelligent, and controversially sports conversation. Host of Peoria Fantasy Focus, and has served as PA Announcer for Peoria Chiefs Baseball. Father of 3, youth baseball coach and President of the Youth Basketball Association.