FOX Bet is the first mobile betting platform to achieve a partnership with an NBA team. The mobile sports betting provider announced this week their deal and partnership with the Philadelphia 76ers. Many sports analysts call the Philadelphia 76ers, one of the most progressive and trailblazing teams in the NBA. FOX Bet is the American arm of ‘The Stars Group’ of Toronto, Canada. The company is traded on Nasdaq and the Toronto Stock Exchange. Fox Bet is a partnership between the ‘Stars Group’ and FOX Sports.
The Stars Group was already an authorized Gaming Operator of the NBA. However individual team deals still must commence between the teams and sports betting providers. With this new agreement in place, FOX Bet will now adorn all of the promotional social media domains of the Philadelphia 76ers. FOX Bet insignia will be prominently displayed courtside, and in all the teams’ promotional materials.
This Partnership Is Seen As Thrilling & A Huge Opportunity To Grow The FOX Bet Brand
There are even more exciting elements that FOX Bet will be a part of. FOX Bet will be the official generator of all tweets by the 76ers. The agreement allows for reps from FOX Bet to be present at all 76ers games. FOX Bet is now the official sponsor of the Philadelphia 76ers radio game broadcast on 97.5 The Fanatic’ (WPEN). FOX Bet will also appear on the team’s ‘hype video’ which on the scoreboard during the fourth quarter.
The Chief Executive Officer of FOX Bet Robin Chhabra was elated as the partnership was announced. Chhabra said, “To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling. This agreement connects us with an extremely passionate local fan base in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a very successful 2019-2020 season.”
This 76ers Deal With FOX Bet Means Hundreds OF Millions Of Dollars For FOX Bet
This is going to be an extremely lucrative deal for FOX Bet and other existing and start up sports betting platforms are taking notice. Sports betting analysis are saying this ‘deal is a model for other sports betting providers, it’s lucrative on all ends.’ Adam Davis, the CCO of Harris Blitzer Sports & Entertainment said, “FOX Bet has masterfully honed it’s unique brand positioning in the United States. An experienced long standing European sportsbook, a savvy media company. Now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community. Recognizing the passionate 76ers fan base FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.” As part of their promotional campaign, FOX bet will be offering their customers special promotional deals as the NBA season kicks off.