In a groundbreaking deal in the sports betting industry, PointsBet has become the official betting partner of NBC. This multi-year deal with NBCUniversal will provide the sportsbook various marketing and premium media opportunities across NBC’s platforms.
NBC has eight sports networks on which PointsBet will now be seen. The NBA, NHL, and MLB are among the 2,200 live sporting events that the company provides.
NBC has a sports betting app called “NBC Sports Predictor,” where free-to-play games are offered for four sports. It has over 1.1 million downloads. PointsBet will now be integrated with these applications, and new games will be added.
Rotoworld is an NBC Sports-owned fantasy and sports betting platform. It provides insights into the NFL, MLB, NBA, NHL, college football, golf, Premier League, and NASCAR. Rotoworld provides sports betting tools to fans and will now feature PointsBet content.
“These assets will act as the cornerstone of our marketing strategy and combined with our in-house technology and products, as well as our talented and experienced team, will deliver outstanding client acquisition and retention efficiency as we scale rapidly over the next five years,” said PointsBet managing director Sam Swanell.
PointsBet is a sportsbook that was launched in the US in January of 2019. Originally founded in Australia, PointsBet is one of the fastest-growing sportsbooks in the country.
The company has cutting edge technology for its mobile app, which provides some of the best sports betting content for its customers.
They are the only bookmaker to offer PointsBetting, which is an innovative way to place bets. And this is only one of several new bettor-first-initiatives that the company has released.
PointsBet strives to offer the most markets for all major US sporting events. They recently had their first public offering on Australia’s Securities Exchange.
PointsBet did $18.5 million in revenue in fiscal 2019, and that is set to grow.
NBC Sports Group provides fans with 24/7 coverage of some of the top sporting events. This includes shows, live events, and other original programming.
The company consists of NBC Sports, NBC Olympics, NBCSN, GOLF Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network, and NBC Sports Digital.
“NBC Sports, an iconic brand and holder of the largest sports audience in the US, brings significant credibility and trust to PointsBet’s operations. Through the NBC Sports partnership, PointsBet gains access to market-leading broadcast assets which span 184 million viewers and digital assets which span 60 million monthly active users,” said Swanell.
What this Means for PointsBet and the Industry
PointsBet is only available in New Jersey, Indiana, and Iowa, but that list is going to grow in the future as more states legalize sports betting With this deal, PointsBet is on their way to gaining even more of the betting market.
They will continue to compete with the likes of DraftKings, FanDuel, and BetMGM, especially after this deal. NBC will be spending $393 million on marketing on its platforms for PointsBet, which is set to increase every year of their deal.
“The deal is structured in three main ways, according to a joint statement. NBC, which is owned by Comcast, will receive marketing payments, fees in exchange for customers referred to PointsBet, and a 4.9% stake in the company,” said an article on Sportico, which first reported the deal.
This is just the latest deal between a sports betting operator and a large media company. As sports betting becomes more mainstream across the US, more of these partnerships continue to occur.