Nevada-based gaming software provider, Scientific Games Corporation, has added a new live score product to its portfolio of cutting-edge and innovative sports betting solutions. The company’s latest product is comprised of a variety of game-changing scoreboard cards known as Match HQ.

The Match HQ line of scoreboard cards aims at providing bettors with real-time match data that will help inform their betting decisions. The information includes current score, match commentary, in-play statistics for both teams and players, and play-by-play animations.

The company has also revealed that bettors will be able to use the live data while placing bets on a variety of popular American sports markets. They include football, baseball, basketball, and tennis.

During the launch, the senior vice president Sportsbook and Platforms for Scientific Games Digital, Keith O’Loughlin, stated that the information displayed in Match HQ Scoreboard widgets would transform the betting experience for end-users, making it seamless, intuitive, simpler, and better.

SG Digital is the interactive division of Scientific Games Corporation.

More about Match HQ scoreboards

The newly launched line of Match HQ scoreboards falls under SG Digital’s OpenEngage umbrella of sportsbook solutions. The product has been developed by the company’s Red7 studio.

The Match HQ scoreboard cards are designed to integrate seamlessly with the OpenSports suite of products as well as other sports betting platforms. The innovative software will revamp the sports betting experience at retail sportsbooks, and it is also compatible with both desktop and mobile devices.

The product will benefit sports betting enthusiasts from the American and European markets.

Caesars Entertainment was the first American outfit to embrace the technology, and Scientific Games expects more companies to follow suit in the coming weeks.

The two companies have a long-standing sports-betting partnership that extends to various Caesars Entertainment venues in New Jersey, Pennsylvania, and Mississippi.

About Scientific Games Corporation

Scientific Games Corporation is a publicly-traded American company with headquarters in Las Vegas. The firm provides various gambling products and services to lotteries and other gambling companies across the globe, and their offerings include a range of iGaming and iLottery products and sports betting.

Over the past decade, SGC has grown to become one of the biggest gambling companies in the world by acquiring other gaming entities. The firm owns several subsidiaries, including Barcrest, Williams Interactive (WMS), Bally Technologies, and NYX Gaming.

The NYX Gaming acquisition was completed in September 2017, giving Scientific Games control over one of the biggest sportsbook and gaming software companies platform in the European Market: OpenBet. The platform handles around 80% of all sports wagers placed in the UK.

With the advent of regulated sports betting in the United States last year, Scientific Games announced that they would be partnering with Caesars Entertainment Corporation to offer legal wagering services in various states.

Since then, the two companies have launched several OpenBet-powered sportsbooks in New Jersey, Mississippi, and Pennsylvania.

The OpenBet platform is backed by a suite of other products that complement its existing service.

They include:

OpenPlatform: Account management solution

OpenTrade: Pricing and Oddsmaking solution

OpenEngage: User interface solutions for mobile and retail sportsbooks

OpenAccelerate: Provides users with solutions to help in running their daily activities.

The newly launched line of Match HQ scoreboards is part of the OpenEngage range of sportsbooks solutions.