Unibet has been given the distinction of being named the official sports betting provider for the National Basketball Association (NBA). The agreement between the NBA and Unibet, allows the sports betting provider, to use all of the NBA insignia across all of its platforms online and in mobile devices. The NBA and other professional sports teams have warmly embraced legalized sports betting. After the Supreme Court decisions in 2018 that lifted on ban on sports betting, the industry is exploding. The Kindred Group which owns Unibet made the announcement this week, and said, ‘they are very proud and encouraged by the partnership with the NBA. Genius Sports and Sportsradar, still will gather all the appropriate game data and distribute it among partners of NBA teams.

Many More Lucrative Sportsbetting & Sports Teams Partnerships Are Expected In 2020

The NBA has also solidified deals with MGM Grand, worth an estimated $25 million dollars over three years. Uinbet was started by, Anders Strom in London in 1997, they have over 1500 employees in London, Malta and New York. In addition to sports betting they have online poker and online bingo. The Unibet deal with the NBA differs a bit from their deal with the MGM Grand. The Kindred Groups/Unibet deal does not include the data and league marks for the WNBA. Unibet reps say they are looking forward to expanding their brand, they are currently in New Jersey and Pennsylvania. Unibet blazed onto the sports betting scene in the US in May of 2019, and feel their NBA deal, is a sign of exciting things to come for their brand.

Unibet Says They Are Very Proud Of Their New Partnership With The NBA

The senior Vice President of the Kindred Group, Manuel Stan said, “We are very proud to team with the NBA. This will add further customer value to an already first class betting experience. Thanks to official NBA betting data and league marks across  our mobile and retail operations.” The CEO of Unibet and the Kindred Group Henrik Tjamstrom talked about his hopes for his company and the sports betting industry last year at a gaming conference. He started the “Sustainable Gaming Conference (SGC), he was asked why he started the yearly conference. He said, “We see that’s good for us and it’s good for our customers.

So many people are coming here from all over the world, and discussing the importance of sustainable gambling, it’s very encouraging. We want to take out the merits of sports betting and sustainable gambling to a wider industry. It will be a competitive advantage that we have. The purpose is just more important that just Kindred Groups in this sense.” Tjamstrom also talked about different sports betting providers, and the importance of the continued collaboration with researchers in the industry and regulators. It is so important, and they all gather here and share ideas.’ .