The Digital Marketing Day of the groundbreaking SBC Digital Summit will feature insights from market leaders across the affiliate sector, including industry heavyweights Jesper Sogaard (CEO & Co-Founder, Better Collective) and Stuart Simms (Group CEO, XLMedia, and former Global CEO of Rakuten Marketing).
Taking place on 1 May 2020, the fifth day of the largest ever virtual conference and exhibition for the betting and gaming industry, the Juicy Stakes-sponsored track will open with a keynote address from Simms, who will then participate in the ‘Affiliation in the time of COVID-19’ session.
One of the highest level panels ever assembled for an affiliate marketing conference session, it comprises leaders from content, SEO, PPC advertising and media buying specialists hand-picked to provide perspectives from each major element of a successful campaign.
Simms will be joined by Jonathan Edelshaim (General Manager, Natural Intelligence), Simon Pilkington (CEO, KaFe Rocks) and Riccardo Pinto (CMO, Clever Advertising Group) to examine how major affiliate businesses have been affected by the lockdown and the trends that have developed during this unprecedented period of disruption.
Later in the day, Sogaard will take part in ‘A vision for the future of affiliation’, a one-to-one interview that will see him share his vision for the industry and Better Collective’s operations in markets around the world.
Rasmus Sojmark, CEO & Founder of SBC, said: “We’re delighted to present a speaker line-up for the SBC Summit that is packed with the biggest names in the world of betting and gaming marketing.
“These experts are ready to share in-depth insights and ideas, which are guaranteed to be of great value to the thousands of delegates from operators and marketing partners in attendance.”
Among the topics the speakers will cover is how to identify the best SEO strategy for affiliates and operators in the current market conditions. The specialists sharing their expertise in the ‘Future of SEO’ session include Lee Beirne (Head of SEO, Ladbrokes Coral) and Edoardo Ganetti (SEO Expert, Betsson Group), with Nick Garner (Founder, Rize Digital) in the moderator’s chair.
Another key panel on the Digital Marketing track is ‘Brand control – working with affiliates’, which will outline the most effective ways to manage the relationship between operators and their marketing partners. The operator perspective will be supplied by Eitan Gorodetsky (Director of Acquisition, Betsson Group) and Ivan Liashenko (Chief Marketing Officer, Parimatch), while Marcos Oliveira (Chief Affiliate Officer, Clever Advertising Group) will offer expert insight from the affiliate point of view.
The role of the betting and gaming industry in the wider community is to come under scrutiny in the ‘Gamling in society’ session, which will look at how the sector can reappraise its position and regain the trust of its customers. The panel includes Tom Galanis (Director, TAG Media) and charity visionary Erik Bergman (Founder, Great.com).
KPMG’s Matthew Scerri (Associate Director, Digital Solutions) and Claudine Borg Azzopardi (Associate Director, People and Change Advisory Services) will then deliver a session outlining remote leadership best practice for businesses that have been forced to temporarily shut their head offices.
Completing the panels is ‘The thin line between marketing and enticement’, a detailed discussion about whether the betting and gaming sectors can continue to use promotional techniques learned from other industries given the unique nature of the product. Speakers for the session include Clive Hawkswood (Chairman, Responsible Affiliates in Gambling), Mathew Symmonds (CEO, Web Analysis Solutions), David da Silva (CEO, EasyOdds) and Ian Sims (CEO, Rightlander).
To finish the day, delegates can learn from an exclusive Digital Marketing Masterclass presented by Lee-Ann Johnstone (CEO & Founder of AffiliateInsider), who will share practical tips about the latest trends influencing the growth and development of affiliate marketing programs.
The SBC Digital Summit runs from 27 April to 1 May 2020 and features six further conference tracks focused on Leadership in Betting, Leadership in Gaming, the Latin American market, lotteries, payments, and the US market.
An estimated 10,000 delegates logging in from around the world can also take in a virtual exhibition featuring the latest offerings from the betting and gaming industry’s most innovative suppliers, and make valuable new contacts in the virtual networking lounges.