Partnership with the NBA: Bally’s a leading owner and operator of a racetrack and 11 casinos across seven different states has partnered with the NBA giving the company rights to Official NBA Marks, Logos and Official League Data. Earlier this year Bally’s partnered with the NHL to become the official sports betting partner.
The NBA and a Casino company are a great match as the NBA season is filled with great matchups almost every night and the regular season is lengthy. Once the NBA playoffs roll around anything can happen and each night there is must watch action.
A year ago Bally’s agreed to a deal with Sinclair Broadcast group who is the broadcast network of plenty of NBA teams including the Miami Heat, Los Angeles Lakers and Brooklyn Nets.
“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues,” said George Papanier, President and Chief Executive Officer of Bally’s Corporation.
“Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.”
Ballys is one of multiple betting and gaming companies that are expanding into different professional sports leagues. As of right now teams do not offer sports betting at the Arena’s but with deals like this one the NBA continues to take steps towards legal and safe sports betting.
Bally’s is much more than just a name out here for the NBA to work with to help increase wagering on games. Bally’s has an enormous platform through television networks to make the betting experience even better and interactive through the direct broadcast presentation of the games.
The two will work together to come up with new ways to engage fans and enhance the at home experience. At the end of the day the NBA regular season is very long and sometimes fans can lose interest in some games, betting brings that back.
NBA and Betting
The NBA is partnering with different gaming and gambling companies in order to guarantee a safe, fair and secure way to bet on basketball. In 2007 the NBA was famously in the news because of a betting scandal involving referee Tim Donaghy.
Donaghy bet on games that he was the referee for and received money from bookies in exchange for insider information. It is a new era in sports gambling and with legal platforms and companies like Bally’s it is hard to believe that another scandal will hit the headlines.
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Bally’s is continuing to work on expanding by building properties in different areas including Pennsylvania, Indiana, Illinois and Nevada. With the expansion of their properties it will be interesting to see if they decide to expand in other major sports leagues as they already are in two as of right now.