Big news out of Philadelphia this week between NFL team Philadelphia Eagles and Hurrah’s Philadelphia Casino which is owned and operated by Caesars Entertainment. This deal encompasses a marketing pact between the two powerhouses. This deal further solidifies a prior deal between the Caesars Entertainment Corp and the NFL, who named the casino the NFL’s official casino sponsor.
The NFL released a statement that outlined a few of the details of the deal. The statement in part read, “the deal which includes in-stadium signage and branding, Eagles Legends appearances and email and direct mail marketing. This will further enhance Caesars Entertainment’s already exclusive marketing deal with the National Football League.”The exact financial terms of the agreement was not yet formally disclosed. However sports marketing analysts said this week, “it’s a multi-million dollar deal easily.”
This NFL Marketing Deal Is Seen As A Major Coup For Caesars Entertainment Corp
Harrah’’s Casino which is part of the marketing deal is located in Chester, PA a tony suburb of Philadelphia. This is one of the casinos that is located in or near Philadelphia proper. There are a few other casinos nearby that tried to seal a similar deal with the NFL and were unable to. It was the star power of Caesars Entertainment Corp that experts say sealed the deal.
The other casinos nearby are Parx, Rivers which was formally named Sugarhouse and the Valley Forge Casino Resort. Legalized sports betting has exploded in Philadelphia and has been a boon to various state agencies where the revenue goes. The sports teams in Philadelphia have been on a mission to sew up marketing and sports betting deals with sport betting platforms. Teams and gaming platforms, ‘have their eye on the prize.’ and experts advise in these cases, ‘it really is the early bird that catches the worm.’
Last Month The Eagles & Unibet Unveiled Their Multi Million Dollar Deal & Other Teams Follow
Contrary to this week’s Caesars Entertainment deal, Unibet is not permitted to advertise their sports-book at Eagles’ Lincoln Financial Stadium. In October a major deal was announced between the NBA’s Philadelphia 76ers and Parx Casino. The casino was named as the ‘Official winning Partner of the 76ers.’ Harrah’s now is the official casino partner of the entire NBA franchise.
The ‘Keystone State’ has seen a massive explosion of sports betting, since the Supreme Court overturned a ban on sports betting in 2018. In October, the data indicated that Pennsylvania sports betting handled took in a whopping $242.2 million dollars.
The numbers in all markets around the country are exceeding all predictions. That number was a 34% rise from September. The market is just exploding say experts, ‘it’s a very clear sign that it was something that the public wanted for several years. So much so, that they engaged in sports begging on the black market. Now that it is legal, there is no telling what the growth will be as more states come online.’