PointsBet Becomes Exclusive: Berthoud, CO — April 21, 2021 — PointsBet, a premier global sportsbook operator, announced today a multiyear, exclusive partnership with the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes, designating PointsBet the “Official Sports Betting Partner” of the tournament. The third annual event will take place July 5-11, 2021 at TPC Colorado and will feature the PGA TOUR’s next stars who currently compete on the Korn Ferry Tour.
In becoming the “Official Sports Betting Partner” of the TPC Colorado Championship at Heron Lakes, PointsBet gains sponsorship exclusivity throughout the multiyear relationship, spanning retail and online sports betting, daily fantasy, and online casino gaming options.
PointsBet will also garner brand visibility across various on-course, in-person, and digital assets, and will additionally introduce a “Stay Sharp Golf Challenge,” providing interactive activities from Tuesday to Sunday of tournament week, as well as an onsite “PointsBet Lounge,” offering food and beverage, seating and tables, power outlets, and high-speed Wi-Fi for anyone on the tournament grounds.
“PointsBet is the only major sports betting operator headquartered in Colorado, and as a result, we take a great amount of pride in being able to invest and actively participate in the local community,” said Johnny Aitken, PointsBet USA CEO. “We are thrilled to join forces with the TPC Colorado Championship team – they make a positive impact in our home state year after year, and they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA TOUR and NBC Sports.
We look forward to innovating and contributing alongside TPC Colorado and the Korn Ferry Tour for years to come.”
Notably, the proceeds from the TPC Colorado Championship at Heron Lakes will continue to benefit local charities; the event has generated more than $50,000 for local organizations as a result of the 2019 and 2020 events.
“We are excited to partner with PointsBet,” said Drew Blass, Tournament Director of the TPC Colorado Championship at Heron Lakes. “As a renowned global brand with its U.S. headquarters in Colorado, PointsBet has an exciting vision for growing fan engagement and providing innovative sports betting products.
This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament.”
TPC Colorado’s championship golf course is designed by Arthur Schaupeter Golf Course Architects and is host of the Colorado Championship at Heron Lakes. The par-72 layout offers a variance of hole lengths, elevated ridges with panoramic views of Longs Peak and the entire Front Range and holes along the shorelines of the large reservoirs.
Stacked-sod pot bunkers and fescue-lined fairways gives golfers a sense of the Scottish heritage of the sport. The course features a 773-yard Par 5 which is the Longest Par 5 in North America and on record for PGA TOUR, PGA TOUR CHAMPIONS, or Korn Ferry Tour.
In August 2020, PointsBet announced a multiyear content and marketing relationship, designating the company an “Official Betting Operator of the PGA TOUR.” As PointsBet owns and operates its technology from end to end, they possess full control over their premium sports betting product and thus can introduce golf bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app just as golf betting continues to rise in popularity.
PointsBet also became the official, exclusive sports betting partner of NBC Sports in August 2020, and continues to utilize the media giant’s premium television and digital assets to promote the PointsBet brand as illustrated via the sport of golf.
As part of the agreement, NBC Sports provides PointsBet with year-round, multiplatform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.