Caterpillar announced from their headquarters in Deerfield, Illinois that they have signed a multi-year sponsorship with Major League Soccer. MLS is the fastest growing sports league in North America. It also has the highest percentage multicultural fans and millennials of any sport in the United States. CAT hopes to amplify their brand to a broader, more diverse audience in Canada and the United States and to engage with the fans in a passionate endeavor.
From the Press Release:
“Caterpillar is eager to partner with Major League Soccer, as we share a joint commitment to being leaders in the communities where we live, work and play,” said Yvette Morrison, global director of marketing and brand for Caterpillar. “We celebrate the people who do the work every day and are constantly looking for new ways to engage with our next generation of employees, customers and their families. This sponsorship provides a perfect opportunity for us to introduce Cat to a broader audience.”
“Caterpillar is a leading, global brand and Major League Soccer is honored to partner with a company whose values and dealer network are committed to building a better, more modern future for soccer communities across the world,” said Carter Ladd, Executive Vice President of Brand Alliances & Consumer Products at MLS. “Together, MLS and Caterpillar will engage long-standing customers and the most diverse fanbase in all of sports to positively impact the sport of soccer in the U.S. and Canada.”
The MLS has the youngest and most diverse group of players than any North American professional sports. Caterpillar hopes to promote their brand and dealers to this wide array of people. Cat dealers will also have access to exclusive soccer experiences for their operators and customers as well as their families.
CST recently worked on collaboration with FIFA for with MLS on development of Cat Trials 12: No Hands. This work featured De Marcus Beasley, soccer legend, teaming up with some dealers to make a trick shot.
The Cat Trials 12 video can be viewed at http://www.cat.com/trial12.
For more information about Caterpillar’s sponsorship of MLS and other corporate sponsorships, please visit https://www.caterpillar.com/en/company/working-together/sponsorships.html.
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