Quarter4, an easy-to-use, AI-driven predictive sports platform, announced it has finalized a pre-seed funding round. Angel investor Melissa Durrell, the President and Chief Strategy Officer of Waterloo-based Durrell Communications, in addition to investor and advisor Hazem Dawani, CEO of New York-based Predata, are amongst the key investors this round. Financial terms were not disclosed.

2020 has been a pivotal year for the company. Quarter4 onboarded more than 5,000 users to the platform during the COVID-19 condensed 2020 NHL and NBA seasons. The company also launched its business focused 4Business platform. 4Business grants sportsbooks, data providers and media agencies insights and innovative ways to deliver new content through Quarter4’s signature advances in unique AI-driven datasets into player and team performance.

“As the sports betting industry opens up to new markets across the US and Canada, millions of new bettors will be targeted to participate but will be too intimidated or unsure how to navigate the complicated world of sports betting,”

said Kelly Brooks, Quarter4 CEO.

“We’re excited to use this pre-seed funding to help expand the breadth of our technology and intuitive customer interface and empower the millions of casual and mid-tier bettors that want to maximize their investment by utilizing stronger, data-based decisions.”

Founded by career technologists Brooks and CSO Danijela Covic, Quarter4 incorporates proprietary AI and machine learning algorithms, as well as voice technology, to determine the probability of wins and losses and player vs. player outcomes in just minutes. Quarter4’s data and analysis gives bettors an informed insight about a matchup, rather than confusing data, giving users added confidence to make more informed bets.

“The sports betting industry is in its infancy in North America and investors are looking for innovative companies creating products and solutions that can influence and expand the category. Quarter4 is one of those companies as its product levels the playing field between new entrants and professionals,”

said Melissa Durrell.

“I believe in the strength of Quarter4’s data and the innovative platform driving its success. As a female investor that is used to a little risk, I’m confident I’m betting on the right team.”

Quarter4 currently runs analytics for the NHL, NBA and NCAA basketball but will expand to the NFL and MLB in 2021.

For more information please visit Quarter4.io

ABOUT QUARTER4

Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased.