Esports organization known as FaZe Clan has announced that rapper and entrepreneur Snoop Dogg will join this company in the capacity as  board member when they go public later this yer in the United States. He also will create content and become part of business initiatives and lunch merchandise in his name.

He will work as a community outreach member that supports youth and their activities. Prior  to this, he was a guest as the halftime show at the Super Bowl.

Esports

This came together through the work of Cordell Broadus, Snoop Dogg’s son, as he helped the two sides reach an agreement. FaZe works with youth and they identify with the celebrity, therefore, it was a perfect fit according to Broadus.

Snoop Dogg commented:

“It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors. The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”